By failing to prepare, you are preparing to fail -Benjamin Franklin The dreaded B word also known as The Business Plan has created a bit of a debate especially for those who are in the start up stages of their business. Do you need one? Is there a benefit? What to include? How many pages? Who will read it? Can you start a business without one? So many questions but no a straight answer. So what is a business plan? It's a deep documented summary of what your business is, why you are doing it, how you are going to do it, who are your competitors, who is your target audience, how do you compare, costings, forecasts, suppliers, back up suppliers, another back up supplier, and lots of other tedious information that usually leaves you with "What's the point of all this", "I just want to do my business and all the fun stuff". I was at a business talk last month and someone in the audience asked the panel if a business plan was necessary? The panel ...
