CODE: VISION


Whatever life throws you focus on the Vision. What your end goal is, never take your eye off the ball. Beat down all the pessimists, the negatives and focus on your end target. Your vision is your anchor to stop you from drifting away from your higher purpose. You know where you are going, lead the way.

-Code Lemon-

Comments

Post a Comment

Popular posts from this blog

The B word !

Image
By failing to prepare, you are preparing to fail -Benjamin Franklin The dreaded B word also known as The Business Plan has created a bit of a debate especially for those who are in the start up stages of their business. Do you need one? Is there a benefit? What to include? How many pages? Who will read it? Can you start a business without one? So many questions but no a straight answer.  So what is a business plan? It's a deep documented summary of what your business is, why you are doing it, how you are going to do it, who are your competitors, who is your target audience, how do you compare, costings, forecasts, suppliers, back up suppliers, another back up supplier, and lots of other tedious information that usually leaves you with "What's the point of all this", "I just want to do my business and all the fun stuff". I was at a business talk last month and someone in the audience asked the panel if a business plan was necessary?  The panel ...
Read more

CODE: LIPSTICK

Image
The Lipstick Effect  It's so important to understand what's happening in your environment whether it's socially, politically or economically. It can have a direct effect on your business either for the better or for the worst. Tightening the purse strings means that consumers are less likely to make big purchases like a sofa or a new bed or a new car and perhaps holding out for another year or two till till our wallets ripen up.  Therefore leading the way for smaller luxuries, que; The Lipsitick Effect.  The  lipstick effect  is the theory that when facing an economic crisis consumers will be more willing to buy less costly luxury goods. [ quote ] It's easier to spend £20 on a lipstick or some other beauty item opposed to £200 on a new mattress . We feel less stressed and pressured to not save £200 for a mattress making it far more easier to hand out £20 for a small luxury item. As explained in The Guardian there h...
Read more