Code Lemon

The Lipstick Effect  It's so important to understand what's happening in your environment whether it's socially, politically or economically. It can have a direct effect on your business either for the better or for the worst. Tightening the purse strings means that consumers are less likely to make big purchases like a sofa or a new bed or a new car and perhaps holding out for another year or two till till our wallets ripen up.  Therefore leading the way for smaller luxuries, que; The Lipsitick Effect.  The  lipstick effect  is the theory that when facing an economic crisis consumers will be more willing to buy less costly luxury goods. [ quote ] It's easier to spend £20 on a lipstick or some other beauty item opposed to £200 on a new mattress . We feel less stressed and pressured to not save £200 for a mattress making it far more easier to hand out £20 for a small luxury item. As explained in The Guardian there h...

Whatever life throws you focus on the Vision. What your end goal is, never take your eye off the ball. Beat down all the pessimists, the negatives and focus on your end target. Your vision is your anchor to stop you from drifting away from your higher purpose. You know where you are going, lead the way. -Code Lemon-